Step One: Research
Before any ideas start to flow, any sketches are done, or any work is done on the creation of a logo, research must be completed. There are many reasons for doing this. First it can help to gain information on the company and/or industry for which the logo is being developed. Take note of the company's direction, culture, mission, values and perhaps even interview someone to gain a good understanding of the company- this will ensure that the logo being designed will fit with the company and represent it well
